An Architectural Do-Over

When an structure agency has been round so long as the 83-year-old Skidmore, Owings & Merrill, it could see a few of its buildings obtain landmark standing, and it could additionally, now and again, must see a few of its buildings knocked down.

Such was the case with the 12-story Skidmore-designed former headquarters of the American Bible Society, on the southern finish of the Upper West Side, which the nonprofit group bought to the developer AvalonBay Communities in 2015 earlier than relocating to Philadelphia.

Still, even when the constructing in query wasn’t universally admired to start with — a Brutalist construction inbuilt 1966, later compromised by an ungainly glass addition on the entrance — the demolition of a “legacy” constructing, as architects name the works their companies have created, comes with a sting.

“That haunted us,” stated Chris Cooper, a accomplice on the agency. “I’d be mendacity if I stated it didn’t.”

It additionally spurred Skidmore to beat out competing structure companies for an opportunity to design the alternative constructing on the northwest nook of Broadway and West 61st Street: a 32-story, 172-unit apartment residence named Park Loggia whose items go on sale this month.

The constructing isn’t solely a do-over, in a means, for the architects, it’s additionally a brand new path for the Virginia-based developer, a public firm that has made its identify with rental flats.

“It was such an incredible website it screamed out to be a apartment growth,” stated Martin Piazzola, senior vice chairman of growth, noting its proximity to Midtown, Central Park and Lincoln Center. Ceiling heights at Park Loggia are larger and finishes finer than the norm in AvalonBay properties.

The architects lined the brand new build up with Broadway and neighboring buildings — a method it’s an enchancment over the earlier constructing, which was angled away from the thoroughfare. It faces Robert A.M. Stern’s barely taller 15 Central Park West, straight throughout the road, however stylistically goes in a extra modern path.

While the American Bible Society headquarters had been constructed on an angle, its alternative is lined up with the opposite buildings on Broadway.CreditBinyan Studios

Mr. Cooper stated the architects took inspiration from the Upper West Side’s grand masonry condominium homes, however translated these virtues in a “contemporary means.” Champagne-colored glazed terra cotta clads the thin 26-story tower and its 6-story base. Other nods to Upper West Side structure embrace deep recesses for home windows and a porte-cochere on the entrance on West 61st Street. That results in a foyer, paneled in walnut, designed by Pembrooke & Ives, which was additionally answerable for the amenity areas.

Most of these are on the seventh ground, the place the constructing units again, and embrace all the standard luxurious bells and whistles (although on this case, with the constructing simply south of Lincoln Center, the music studio and rehearsal rooms really feel most contextual). A big terrace atop the rostrum will supply lounge and cookout areas.

The majority of the items are one-, two- and three-bedroom flats, with a sprinkling of studios and four-bedrooms. Prices run from round $1 million to over $10 million, with gross sales dealt with by Corcoran Sunshine Marketing Group. All two- and three-bedroom flats within the tower have loggias that contribute to the constructing’s identify and supply views up and down Broadway.

The identical architectural agency that designed the 1966 constructing for the American Bible Society has designed its alternative. CreditYana Paskova for The New York Times

At the highest of the constructing, a triple-height loggia surrounds mechanical areas, however there’s a fringe walkway. On the West Side of the walkway the Hudson River could be noticed in between buildings, and on the east the place the walkway expands right into a lounge space there are partial views of Central Park.

At the bottom of the constructing, the Broadway frontage can be dedicated to retail shops. Target has already signed on for 35,000 sq. ft, or half, of the retail house for what it calls a “small format” retailer. Home items can be amongst its choices — a boon to residents within the space, who’ve seen the closure on close by blocks of Gracious Home and Lowe’s in recent times.

But the large query stays: Is this new Skidmore constructing higher than the previous one? Mr. Cooper, respectful as he’s of Park Loggia’s predecessor, gave an unreserved “sure.”

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