‘The Grinch’ Rakes in the Green at the Box Office
LOS ANGELES — The Grinch, 61 years outdated, could also be “as cuddly as a cactus” and “as charming as an eel,” to cite his creator. However slather him with high-fructose corn syrup (perky pc animation), roll him in a mega-marketing marketing campaign (10 million Grinch-themed containers shipped by Amazon alone), and the inexperienced critter is as certain a wager as there may be in mass vacation leisure.
“Dr. Seuss’ The Grinch,” primarily based on the 1957 e book “How the Grinch Stole Christmas” — and following within the Whoville-hating footsteps of the traditional TV particular, a stage musical, and a live-action movie starring Jim Carrey — arrived in four,141 theaters in North America over the weekend and took in a robust $66 million. The brand new movie, with Benedict Cumberbatch main the voice forged, price Illumination Leisure about $75 million to make and was distributed by Common Footage.
“Christmas got here early this yr,” the studio mentioned in a press release on Sunday. “The Grinch,” marketed with Grinchy advertisements that poked enjoyable at itself (“One other remake?! Hope you’re proud Hollywood”), took in an extra $12.7 million from 23 abroad markets, in response to Common.
[Read the New York Times review of “The Grinch”]
Home ticket gross sales for the film have been on par with these for the primary installment in Illumination’s blockbuster “Despicable Me” franchise. The primary “Despicable Me” collected $56.four million over its first three days in July 2010, or $66 million primarily based on immediately’s ticket costs. However “The Grinch” fell behind Illumination’s “Dr. Seuss’ The Lorax,” which arrived to $78.2 million in ticket gross sales in March 2012, after adjusting for inflation.
Second place for the weekend went to the shock smash hit “Bohemian Rhapsody” (20th Century Fox), which took in an estimated $30.9 million for a two-week home whole of $100 million, in response to Comscore, which compiles box-office knowledge. Turnout abroad has been equally astonishing: “Bohemian Rhapsody,” a musical biopic about Queen and its flamboyant frontman, Freddie Mercury, has collected an extra $185 million exterior of the US and Canada.
“Bohemian Rhapsody” has sparked renewed curiosity in Queen songs, benefiting an uncommon proprietor of the music: Disney, which purchased rights to the Queen catalog virtually 30 years in the past for its little-known Hollywood Information division.
Other than “The Grinch,” it was not an ideal weekend for brand new wide-release motion pictures. “Overlord” (Paramount), a World Struggle II horror thriller from a producing group that included J.J. Abrams, arrived to about $10.1 million in ticket gross sales, on the low finish of prerelease expectations. “Overlord,” which price $38 million to make and tens of tens of millions extra to market, collected an extra $9.2 million in intensive launch abroad.
“The Nutcracker and the 4 Realms” (Disney) was fourth, taking in $9.6 million for a two-week home whole of $35.three million.
Rounding out the highest 5 was “The Woman within the Spider’s Internet,” which fizzled with about $eight million in ticket gross sales. Poor opinions possible held again “Spider’s Internet,” an R-rated thriller primarily based on the best-selling novel of the identical identify. The movie price Sony, Metro-Goldwyn-Mayer and New Regency roughly $43 million to make, not together with advertising. Abroad, “Spider’s Internet,” directed by Fede Alvarez, has collected $eight.three million.
On the plus aspect for Sony: “Venom,” primarily based on one of many lesser-known superheroes in Sony’s steady, rolled out in China and took in a jaw-dropping $111 million, far surpassing opening-weekend totals for current Marvel motion pictures. Worldwide ticket gross sales for “Venom” now stand at $674 million.
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